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ewan-morgan

Ewan Morgan
National Director, Diageo Masters Of Whisk(e)y.

Ewan is a third generation ‘whisky man’. His father was maltings manager at Tamdhu Distillery in Speyside and later the distillery manager at Highland Park Distillery on the island of Orkney. His Grandfather was the brewer at the famed distillery Cardhu. Ewan was born in Dufftown, Scotland only a few feet away from Mortlach Distiller. Dufftown is often referred to as ‘The Whisky Capital of the World’ as more Scotch whisky is produced there than any other town in Scotland.

As though growing up on the grounds of a large distillery in Speyside wouldn’t be enough to put whisky fever into his soul, Ewan started his career in the Whisky industry at the age of 16 as a Maltman; a job that is only learned by one generation passing the knowledge to the next. The honor of this, the craftsmanship of the job and a family passion for whisky kicked off a career learning all aspects of whisky that continues to this day.

Since those early years as a Maltman, Ewan has broadened his knowledge throughout the world in all areas of whisky. From studying at distilleries on Islay to distilleries in Japan and the United States to marketing, and now as an educator, Ewan has become one of the most knowledgeable whisky resources in the industry.

Fortunately for us, Ewan loves sharing his unrelenting passion for whisky. If you asked Ewan what he loves most about his job he’d tell you ‘I feel very fortunate to have been born into possibly the best industry I can think of, I have travelled all over the World conducting tastings from the wilds of the Arctic Circle to the top of a mountain in a blizzard in Scotland. I love educating people about something I personally love and no two days are ever the same’.

Ewan is noted for his innovative sell out seminars and educational style from practical blending classes to multi-day chemistry courses on whisky maturation training both industry and consumers all over the US. Ewan is also a tutor writing and presenting seminars for Diageo’s ‘World Class’ program, the largest Global bartender competition with over 50,000 entrants every year.

Ewan also runs the ‘Masters of Whisk(e)y’ program of ambassadors in the US a team of 20 who last year (2014) mentored over 100,000 people Nationally making it the largest Whisk(e)y ambassador program in the World.

  • Winner of Whisky Magazine’s Icons of Whisky’ ‘World Whisky Ambassador 2016’
  • Nominated for Scotch Whisky Ambassador of the year 2012, 2013, 2014 by Whisky Magazine’s ‘Icon’s of whisky’.
  • Diageo ‘Masters of Whisk(e)y nominated for Scotch Whisky Ambassadors of the year 2013
  • Inducted as a Keeper of the Quaich in 2014 (The highest achievement in the Scotch whisky industry)

Ewan is also Educator ‘in-residence’ at Diageo House Washington D.C where he had educated many of the Congress and Senate staff on the Diageo Whisk(e)y portfolio.

Testimonials

A person in a role such as this obviously requires a natural ability to communicate, but the ability to this so effectively at the very top of his profession can only come from being so deeply and personally rooted in the subject. Mr Morgan’s knowledge does not come only from books, but from experience.
Dave Broom Spirits Writer
Mr. Morgan is not only in the top 1 percent of this field, but he’s the best all-around whiskey educator in the world. Nobody can speak to his level of knowledge across all whiskey categories.
Fred Minnick NY Times Bestselling Author of ``Whiskey Women``
As a industry magazine publisher, I work with many whisk(e)y company personnel around the world, and can strongly attest that Mr. Morgan is one of the brightest, most knowledgeable people in the field. Mr. Morgan’s demonstrated skills, expertise, and talent in whisk(e)y education and promotion are second to none, and have earned him the distinction of being one of the foremost experts in the field. His efforts have received sustained international acclaim and recognition in the field, and his value to the whisk(e)y industry will continue to grow in the coming years.
John Hansell Editor & Publisher ``Malt Advocate`` Magazine. Founder of ``Whisky Fest``.

Ewan currently resides in Annapolis MD with his wife, two children and a cat called Talisker.