In his role as American Whiskey Brand Ambassador, Bernie Lubbers further enhances the ascending profile of the Heaven Hill American Whiskey Collection among both consumers and trade. In addition, he educates these parties on history, production, laws and standards of the products in the Heaven Hill American Whiskey family. He concentrates on Heaven Hill’s specialty Bourbons including Evan Williams Single Barrel Vintage, Elijah Craig, Parker’s Heritage Collection, Larceny, as well as critically-acclaimed Rittenhouse Rye, and Bernheim Original Wheat Whiskey. Heaven Hill’s American Whiskey portfolio has been recognized with “Distiller of the Year” awards by both Whisky Advocate and Whisky Magazine.
Before joining Heaven Hill, the nation’s largest independent, family-owned and operated marketer and producer of distilled spirits, and the world’s second largest holder of aging Bourbon, Lubbers spent seven years in the supplier tier implementing special training and educational programs with consumers and trade. He is widely known as “The Whiskey Professor”, having authored the 2011 book Bourbon Whiskey—Our Native Spirit, and he hosts the popular website www.whiskeyprof.com. Lubbers is a past winner of the “Global Ambassador of the Year” award in Whisky Magazine’s “Icons of Whisky” presentation, is cited in numerous trade publications and has served as judge at whiskey competitions.
Originally from Louisville, KY, Lubbers graduated with a B.A. in Business from the University of Kentucky. He resides full time in Louisville, where he is also a musician and comedian.